UX/UI professionals obviously see the inherent value of improving the experiences of a product/Service.

But do you think people especially business leaders see it that way? Do you think they understand the value that UX can provide to their product/service?

And while the user experience value might seem obvious to…


I started my design journey in 2015 and since then all I have been doing is working every single day to improve my designs. Well, below are a few things that helped me improve my UI designs and make them better:

1. Typography plays a very (though subtle) role in…


So, I am done with the next 3 classes with HFI and must say there has been such an expansion of knowledge, insights, and thinking.

These 3 days were completely focused on User-centered analysis: Introduction, methodology, models, and how we can apply it for any project.

What I loved about…


Today was day 2 of my CUA program which was a continuation of yesterday’s class: UX Foundations.

While yesterday we learned the visual aspect, today we learned about Intellect, Memory, and Motor aspects of UX foundations.

Today was actually overwhelming in terms of concepts, models etc. There are too many…


So, as promised in my last post, here I am to narrate my journey through the CUA program.

Today was the first day of my program and it was just simply amazing! I am thrilled and so excited.

So, as I have mentioned in one of my old posts, I…


If you are a designer, you would surely have heard about the CUA (Certified Usability Analyst) Program from HFI (Human Factors International) — no matter which part of the world you reside in. It is considered to be one of the best programs and certifications in UX in the world.


In my last post, I spoke about why I became a UX designer. In this post, I am going to throw some light on — how I became a UX designer.

The first thing is to understand the difference between these 2 terms: UX and UI designer. They do overlap…


My path to becoming a UX designer was not at all straight forward. I didn't go to any art school and honestly, I never really got an opportunity to work as a designer till my last job. …

Shivani Singh

UX/UI Designer | Visual Story Teller | Social Media Strategist | Travel Blogger | A Bibliophile | An Autodidact | A curious mind that seeks innovation

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